Romantic Short-movie of Master Kong Jasmine Tea
Master Kong Jasmine Tea, with its delicate aroma, naturally carries romantic tonality. The anticipated " 520 Jasmine Movie" launches on May 20 every year and brings exclusive romantic experience to consumers.
2018 Music Confession
2019 Flower Confession
After years of confession theme, in 2020 we think we could make the romance one step further——Let “flowers and tea are meant to be together”.
It is not an easy job. Master Kong's tea products have always focused on the functionality. However, after being renovated and upgraded, this slogan becomes eveb more romantic and elegant with a charming and funny feeling, which the brand liked very much. Thus, we finally decide this to be the communication idea of jasmine tea in 2020.
2020 Flower Confession
To tell a good story, we are always confident!
Sometimes, however, only simple content can deeply touch people. Back to the nature, we developed this love story about “flowers and tea are meant to be together”.
Ever since 2008, Jasmine Tea has always applied two-spokesperson strategy. In order to match the new communication idea, CIVILIATION should find the right new spokespersons. It is most important that the spokespersons fit the brand tonality.
We hope to find a gentle, delicate hero, and a lovely and kind-hearted heroine. They will help build a more solid image of jasmine tea, and also bring high attention to the brand.
Finally, we find the super sweet partner of "Top Male Star Li Xian & Best Actress of Hong Kong Film Awards Chun Xia ". Li represents the tea and Chun represents the flower. They together presenting the romantic sweetness of Jasmine in 2020.